When a site is made for the single purpose of letting people rant and rave about your company you should probably pay attention. Fortunately, when the site DearAdobe.com was launched within 48 hours, Adobe had contacted the sites creators to open a dialogue.

The site allows you to “submit your gripes” about either a specific adobe program or about the programs as a whole. Then one by one each flashes on the screen.

e.g. “Could you make Adobe Reader start up slower? I’d like to have enough time to go get a sandwich before I read a one page document.”

The viewer can then click one of four options: Agree, Disagree, Inaccurate or Next gripe.

But the conversation is not one sided. John Nack an Adobe Principal Product Manager blogs for his company. A few weeks ago he wrote: “Although much of this stuff is hard to hear (in part because some of it echoes what’s said privately at Adobe), the site is a valuable exercise…  We’re listening, and in response to a request from Adobe VP Dave Story, site creator Erik Frick quickly created a Top 25 List, thanks, Erik).”

His blog post then goes on to share some thoughts on some recent complaints.

Click image to see DearAdobe.com