Doritos is doing it yet again. A user generated ad campaign.
For the fifth time Doritos is inviting users to make a TV commercial. The winning one will be aired during the Super Bowl. And if it receives the Super Bowl’s top spot by USA TODAY’s Ad Meter then the maker will win $1,000,000.
The site provides contestants with a number of files to aid int the making of their commercials: animated logos, music, footage of the product and sounds effects.

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