Digital PR has long been applauded for its ability to create transparency. Well, at Lisa P Maxwell it’s no longer just a buzz word. With their new site they decided to turn the concept literal.

Quoted from their “WTF” page, “We frequently hear (like, from every client we’ve ever worked with) that we’re much more transparent in our business practices than most agencies. That feels good, so we’re running with it.”

And run with it they did. Log on to their web site and you will find your screen full of live webcam shops of their agency members busy at work. Want to know what they are working on? Just ask them! At any given time a good third of their team is available for live IM.

I instant messaged Nate, one of their senior copywriters, and asked him how he is able to get anything done? His reply, “I chat with my left hand while I work with my right.” Thanks for chatting Nate. (and yes, Nathans do rock)